YétúndéAsif
About the Brand
YétúndéAsif is a fashion brand that redefines elegance by blending African heritage with contemporary design. Our pieces are crafted with precision, passion, and purpose—each one telling a story that connects tradition to the modern world.
Founded in Lagos, Nigeria and now proudly based in the United Kingdom, Yetunde Asif specializes in high-quality traditional attires, chic corporate wear, and custom ready-to-wear outfits. Our designs are known for their bold silhouettes, attention to detail, and cross-cultural appeal, making them perfect for clients seeking both statement and substance.
With a growing clientele across Nigeria, the UK, the US, Canada, and Australia, we are committed to delivering fashion that empowers, celebrates individuality, and honors African roots. From runway appearances to everyday wear, our brand stands for creativity, quality, and cultural pride.
Whether you’re dressing for a celebration, a boardroom, or a runway, YétúndéAsif helps you show up powerfully—through fashion that speaks.
Deborah Olayinka Asif
About the Designer
Deborah Olayinka Asif is the creative force behind YétúndéAsif. A self-made fashion designer, her journey began in Lagos, Nigeria, where she was inspired by a close friend and driven by an early love for design. After losing her parents at the age of 14, Deborah found strength and purpose in fashion—first learning informally, then pursuing it professionally.
Her career took a transformative turn when she worked with renowned Nigerian designer Ejiro Amos Tafiri (EAT), where she discovered the vast world of fashion beyond local tailoring. Determined to elevate her craft, Deborah studied Fashion Design at Yaba College of Technology, graduating with practical and academic expertise that shaped her unique aesthetic.
Since founding YétúndéAsif, she has served clients across the globe, participated in major fashion showcases—including the African Diaspora Fashion Week—and grown her brand into an internationally recognized name. Now based in the UK, Deborah continues to design with authenticity and intention, driven by her story and her vision to inspire through style.
Her life is proof that creativity can rise from adversity—and that with passion and perseverance, fashion can become a tool for healing, identity, and empowerment.